This article was originally published in the Fall 2012 edition of OnAnalytics, published by the Institute for Business Analytics at Indiana University’s Kelley School of Business. This article focuses on insights from Matthijis R Wildenbeest, Associate Professor of Business Economics. Find more information about this research in the article, “Testing Models of Consumer Search Using Data… Read more »

  This article was originally published in the Fall 2012 edition of OnAnalytics, published by the Institute for Business Analytics at Indiana University’s Kelley School of Business. This article focuses on insights from Vaibhav Gardé, who at the time of the article’s publishing was a Marketing Principal in the Interactive Marketing practice at FedEx. Digital marketing… Read more »